Two leaders who have dedicated their careers to understanding and enabling organisational transformation.
Most of what gets written about transformation comes from one side of the experience. This book comes from both. Craig spent his career inside the machine, leading change and facing into the constraints that come with being there. Nadir spent his alongside those organisations, reading the patterns that repeat across an industry and telling the truths that can only be said from the outside. The combination is where this book began.
When we compared notes, the same patterns kept surfacing. The transformations that failed weren't failing because of bad strategy or bad people. They were failing because the organisational environment was hostile to change. The ones that succeeded had leaders who hadn't just designed the change, they had managed the climate around it.
We searched our combined libraries for a book that captured this. We couldn't find one. Every leadership book we read taught the machinery of change. None of them addressed the physics behind that machinery. So we wrote it.